Three Automotive Engineers Discuss New Plans While Sculpting a New Model For a Car

Are You Innovating In Only One Language?

Christina Mastrocola Industry Translation, Language Translation, Patents

2016 was a record-breaking year in technology and invention according to the World Intellectual Property Organization. With more than 233,000 patents issued, that is a lot of innovation. If you’re an intellectual property owner, you want to protect your patents and content while also enabling other potential contributors throughout the …

Shares 0
Computer Coders standing by a computer working on code

Are Your Translations Exposing You To Risk?

Christina Mastrocola Machine Translation (MT), Translation Technology, Translation Tips

Cyberattacks, bugs, viruses, cybertheft, malware or ransomware … a breach of data security under any name is formidable. But, leveraging linguistic analysis is proving to be a valuable tool in cracking a hacker’s code. As technology advances, the sophistication and intricacies of cyberterrorism add new complexity to data and risk …

Shares 0
Image of multi-colored fidget spinners on a colored background as a metaphor for behavioral targeting

Behavioral Targeting: What 60% of Foreign Buyers Prefer

Harold Kelley Behavioral Targeting, Language Translation

If you’re a marketer or product owner, behavioral targeting is an awesome aspect of the digital age. You can better understand the behaviors of current and potential customers by observing their real-world actions – typically online or on your site. Behavioral targeting is presumed to be a strong predictor of …

Shares 0
Little girl dressed in a red cape jumping into the air from her bed to symbolize flying above the political fray

Localize Your Content and Fly Above the Political Fray

Christina Mastrocola Language Translation, Localization

How do you get your point across in a politically polarized environment? Political and cultural barriers can get in the way of your document translation. Will your documents retain their neutrality once translated for foreign markets? News spreads like wildfire, and it can influence your translations if politically charged. Social …

Shares 0
An image representing computer processing of language via machine translation.

Machine Translation: The Hidden Value of Outliers

Harold Kelley Language Translation, Legal Translation, Machine Translation (MT) 0 Comments

Savings can hide in the most curious places – particularly when doing machine translation (MT) to translate vast quantities of foreign language content. Machine translation is usually the starting point in the legal profession, corporate law, and many other high-volume content situations in order to churn through large amounts of …

Shares 0
Image of a map of Europe with country flags representing potential translation opportunities for brands looking to improve international commerce revenue.

Target Your eCommerce Translation Dollars

Harold Kelley Language Translation, Web Translation 0 Comments

Most ecommerce buyers prefer to purchase in their own language. Not a revolutionary concept, right? But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how. (Note: As …

Shares 0
Image of a business compliance officer relaxing at work because his foreign language translation strategy is under control.

How to Sleep in a Foreign Language: A Guide for Compliance Officers

Harold Kelley Language Translation, Regulatory Compliance 0 Comments

As a compliance officer, you’re under-appreciated. It’s not hard to come away with that impression after reading Joanna Belbey’s article in Forbes (referenced below), “7 Nightmares Keeping Chief Compliance Officers Awake at Night.” Your team is often the scape-goat when senior executives are “shocked” to learn of legal and regulatory …

Shares 0