Image of Industry Terminology Representing the Core Asset of a Foreign Language Translation Library

Monetize Your Association Assets — Build A Foreign Language Translation Library

LSI Marketing Language Translation, Machine Translation, Marketing Translation

If you’re responsible for the growth of your association membership and/or the improvement of member services, a significant opportunity may be available for you. You can monetize one of your most important assets — your industry-specific terminology and knowledge — by building a foreign language translation library. This multilingual glossary …

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Behavioral Targeting: What 60% of Foreign Buyers Prefer

LSI Marketing Behavioral Targeting, Language Translation, Marketing Translation

If you’re a marketer or product owner, behavioral targeting is an awesome aspect of the digital age. You can better understand the behaviors of current and potential customers by observing their real-world actions – typically online or on your site. Behavioral targeting is presumed to be a strong predictor of …

Image of a map of Europe with country flags representing potential translation opportunities for brands looking to improve international commerce revenue.

Target Your eCommerce Translation Dollars

LSI Marketing Language Translation, Marketing Translation, Web Translation 1 Comment

Most ecommerce buyers prefer to purchase in their own language. Not a revolutionary concept, right? But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how. (Note: As …

Image of 2 small teams reviewing Web content in native language

How to Increase Web Content Engagement Internationally

LSI Marketing Language Translation, Marketing Translation, Web Translation 2 Comments

There’s a common belief that for many subject areas — academia and science, technology, financial services, and digital content come to mind – English language content is sufficient for most international customers. But that’s a risky assumption. Here’s why. A global study of more than 3,000 consumers in 10 countries …